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Mary Lynn Penner is chosen as one of VMSD magazine's Designer Dozen
Congrats Mary Lynn!
Chute Gerdeman’s very own Mary Lynn Penner, Senior Designer of Brand Communications, has been chosen by VMSD to be part of the magazine’s inaugural Designer Dozen awards.

This listing celebrates the best and brightest up-and-coming designers in retail design. Each member of this group represents someone who has the talent, drive and innovation to move this industry forward. The 12 emerging stars recognized this year come from design firms and retail organizations across the country including Chute Gerdeman, Luxottica, Macy’s, Marc Jacobs, Starbucks Coffee Co. and more.

Mary Lynn is an integral member of the Brand Communications team at Chute Gerdeman. Her skill at developing and expressing brands, through visual communications strategies, has defined many of Chute Gerdeman’s most successful projects. Her talent creating effective communications systems, that motivate customers on the retail floor, is complemented by a fine design aesthetic. Her work at Chute Gerdeman includes communications, packaging and collateral for top-tier clients such as Express, C&A Brazil, Hanesbrands Inc., Danier (Canada), Kika (Austria), Kohl’s, Lowe’s, Mattel, Timberland, Bob Evans, Revlon and West Marine. As a champion of Chute Gerdeman’s social media presence, she originated, designed and set the tone for the Gerdeblog. Today, she leads the team, collecting and commenting on trends, industry and design.

Profiles of The Designer Dozen will appear in VMSD’s March issue and the winners will be honored during The VMSD Designer Dozen Awards Bash, held March 1, 2012, at PURE Nightclub at Caesars Palace in Las Vegas during GlobalShop.
  
In Other News...
Innovation
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Events
GlobalShop 2012 begins in less than a week, and the Chute Gerdeman team is looking forward to taking part in our industry’s premier event for store design, visual merchandising and at-retail marketing. We’ll be on the ground in Las Vegas from beginning to end, February 29–March 2, walking the show, meeting with clients, partners and friends, and keeping up on the latest happenings in retail trends and technologies. [More]
Top Vegas
We were there just a year ago and have compiled a list of the best in retail, hospitality, sightseeing and restaurants for you to check out while visiting Sin City. [More]
Q & A
What independents do best is put together a concept that breaks “retail rules,” creating something new and exciting. It may be a unique experience or assortment mash-up. It may be filling an unmet need or fulfilling a passion. [More]
Webinars
In case you’re going to miss us at GlobalShop, we’ve scheduled a repeat of the must-see presentation, “When Visual Creativity Trumps Budget: What Indie Retailers Can Teach Big Brands” as a webinar. [More]
Gerdeblog
Gerdeblog, our very own inspirational design and trend blog, is our online platform for observations and points of view. Authored by the creative minds of Chute Gerdeman, Gerdeblog features opinions, attitudes and inspirations for all aspects of the retail, restaurant and cultural sectors. Topics include retail trends, consumer insights, points of view and new building materials to name a few, plus the occasional sneak peek into the daily lives of Chute Gerdeman team members. [More]
Awards
Chute Gerdeman received a First Place award at Retail Design Institute’s Store Design Awards gala on January 16, 2012. The C&A Iguatemi flagship store took home a First Place Award in the Department Store category. [More]
Chuties
Chute Gerdeman is expanding its studio in response to growing demand for its award-winning strategic branding and design services. [More]
CG News
Several Chute Gerdeman concepts and insights have recently been featured in the press. Read more about Danier, Checkers and insights from experienced Chuties. [More]
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