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CG in the News

Several Chute Gerdeman concepts and insights have recently been featured in the news. Read more about Barbie, Flippers, Hamleys Dubai, merchandising trends, and store refresh tips.

House of Barbie Shanghai flagship store
Communication Arts
BIG, the strategic branding and design division of Ogilvy & Mather, Slade Architecture and Chute Gerdeman created a space in which optimism and possibility reign supreme as expressions of core Barbie attributes and the doll is absolutely the hero of the experience.

Merchandising Magic
Eyecare Business
Attention-getting store windows and displays can give retailers a critical leg up on the competition. This is particularly true for smaller stores without big advertising and marketing budgets.

After participating in the visual merchandising panel at International Vision Expo East, Joanna Felder points out several popular propping trends at retail that can apply to optical as well.

Make more of what you have, urge store designers
Retail Week
Revise, remix, reinvent and reuse. This was the advice given by a panel of store designers at the World Retail Congress in Barcelona in a session on Store Design During a Recession. Denny Gerdeman, chief executive and co-founder of US design consultancy Chute Gerdeman, suggested that even mannequins could be refreshed.

Flippers Pizzeria Announces Restaurant Redesign
QSR Magazine
Flippers Pizzeria has developed a new store format and logo design, working with retail design experts Chute Gerdeman Retail, the Columbus, Ohio-based branding and design firm.

The new warm and casual design communicates Flippers’ freshness message while maintaining its operational efficiencies.

Merchandising Inspiration from around the Globe
Shopper Marketing
In March, El Segundo, Calif.-based Mattel opened the first flagship Barbie store on one of the busiest shopping streets in Shanghai. The 40,000-square-foot, six-story shop holds the world’s largest collection of Barbie dolls, fashion, cosmetics, accessories, and other Barbie products.

Barbie Shanghai Store
The Barbie Design Center, where girls design their own Barbie is on the doll floor (dolls, doll gallery, doll accessories, books). This activity was planned by Chute Gerdeman Retail and designed by Slade Architecture. The Barbie Fashion Stage, planned and designed by Chute Gerdeman Retail, where girls take part in a real runway show, is also on this floor.

Barbie’s Dream House
Interior Design
"This store makes experiences and memories. It allows parents to have quality time with their kids,” Dennis Gerdeman says. “In the end, the photos and other customized accessories are cherished items.”

Store of the Week: House of Barbie Shanghai
Retail Week
Barbie's turned 50 and strangely remains as shapely and improbable as ever—there must be a very ugly portrait somewhere in her attic. Perhaps it's in Shanghai's House of Barbie, which opened earlier this month and is a multi-floored, 40,000 sq ft homage to this icon of unachievable femininity.

Design magic at Dubai's new Hamleys store
Construction Week
Few words are more synonymous with child-like wonderment and fun-fuelled fantasy than Hamleys, one of the world’s largest, best-known and best-loved toy stores. So, when it came to recreating the fairy-tale feel of the company’s flagship Regents Street store in the Dubai Mall, Chute Gerdeman Retail was called in to work its magic.

In Other News…
West Marine: For the Love of Boating
The in-store experience is perhaps the most important expression of the West Marine brand—it’s where all the spirit and adventure of boating comes to life for customers. West Marine, the leading specialty retailer of boating supplies and accessories, knew their stores weren’t delivering on this brand expression so they challenged Chute Gerdeman Retail to create a memorable and effective flagship retail store in Jacksonville, Florida, that would express the West Marine brand and expand the experience and assortment to attract a wider customer base. [More]
What's Your Brand's Secret Sauce?
Sweet or spicy, it’s what makes you stand apart from the competition. More and more customers are studying what the market has to offer and then carefully evaluating a product's features and benefits before buying. A great way to appeal to customers is to focus on the end use of an item. Shoppers who ask "What's this going to do for me?" will become buyers when you show them. [More]
Flippers Pizzeria: Passion for Perfection
Flippers Pizzeria has unveiled a new identity and branded restaurant environment, working with Chute Gerdeman Retail. The first prototype location opened its doors in Orlando May 6. The new warm and casual design communicates Flippers’ freshness message while maintaining its operational efficiencies. [More]
20th 20/20 Vision: Five Great Finds
In celebration of Chute Gerdeman’s 20th anniversary, we’re introducing a new Gist feature—20/20 Vision. Twenty years at the forefront of retail strategy and design has given us a unique perspective on our ever-changing industry, and our trendwatchers are bringing you their insights—everything from consumer trends and hot new concepts to cutting-edge materials and great do-it-yourself visual techniques. We’ll include five great finds in each quarterly Gist this year. By the end of our 20th year, you’ll have 20 great new ideas—all to give you a better view of the retail world. [More]
Katie's Top Five
Summer is finally here, so check out the hot new materials with shimmer and glimmer. [More]
Q & A Q&A with Bess Anderson
Director of Visual Strategy
The Gist sat down with Bess Anderson, in its continued quest to get inside the creative minds at Chute Gerdeman Retail. [More]
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