Chute Gerdeman Shop in Shops Top 5
The GIST Q&A with Elaine Evans Innovation Spotlight
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CG in the News
Several Chute Gerdeman concepts and insights have recently been featured in the press. Read more about Danier, Checkers and insights from experienced Chuties.

“More important than visual anchors and specific color schemes is the changing dynamic of pet stores to be social, and to recognize the place of the pet in family life,” says Joanna Felder, a noted expert on retail design. “It's about looking at pet ownership as more than just maintenance.”
Danier is one of North America’s leading vertically integrated designers, manufacturers and retailers of quality leather apparel and accessories. The company partnered with Ohio-based design firm Chute Gerdeman in 2011 to develop a new store design that engages the senses and improves the overall customer experience.
Checkers/Rally’s, the nation’s largest double drive-thru chain, unveiled a new store prototype that updates the look of the building and loses the iconic second drive-thru window in favor of a covered seating area.

The new prototype is the brainchild of Chute Gerdeman, a strategic brand and design firm based in Columbus, Ohio.
Forecasting the future has always been a murky business, but in a time of rapid technological and economic change, the future of retail remains a big question mark to many.

Small, independent stores have been at the vanguard of blurring traditional categories. In order to survive and attract more wealthy consumers, boutiques have forged new roles for themselves, said Joanna Felder at the “When Visual Creativity Trumps Budget: What Indie Retailers Can Teach Big Brands” seminar.
  
In Other News...
Innovation
Not every grand opening of a Chute Gerdeman project is attended by a Prime Minister. This one was. One of our most colorful projects came from a surprising source—the Bahamas Telecommunications Company. The goal was to create a vibrant, local community based expression for its new flagship, BTC Powered by LIME in Nassau [More]
Intelligence
Shop-in-shops offer retailers the magic formula of flexibility, brand-enhancing cachet and the ability to attract new customer segments. The opportunity has never been better for young, entrepreneurial hip brands to find a mainstream home. [More]
Top 5
Summer is finally here and the forecast predicts a hot saturated season—in both colors and climate! We are seeing this trend in fashion, jewelry and home décor, and the hues are vibrant, warm and fun! Nothing brightens a mood faster than a splash of citrus yellow on the walls or radiant tangerine peep-toe pumps. [More]
Gerdeblog
Gerdeblog, our very own inspirational design and trend blog, is our online platform for observations and points of view. Authored by the creative minds of Chute Gerdeman, Gerdeblog features opinions, attitudes and inspirations for all aspects of the retail, restaurant and cultural sectors. Topics include retail trends, consumer insights, points of view and new building materials, plus the occasional sneak peek into the daily lives of Chute Gerdeman team members. [More]
Chuties
We are responding to growing demand for our award-winning strategic branding and design services with two promotions and a new designer! [More]
Q & A
In its continued quest to get inside the creative and business minds at Chute Gerdeman, The Gist sat down with Elaine Evans, our recently promoted Creative Director. Her spirit and passion are evident on the walls that surround her desk, a 3D Pinterest board of creative inspiration: design, icons, shopping bags, graphic inspiration for this ‘print-cess’ of pattern and letterform. A true artist with a refined aesthetic sense, Elaine has influenced many of CG’s most successful projects. [More]
Events
Several Chuties will be attending major upcoming industry events. Check out our calendar and let us know if you'll be attending and would like to meet. [More]
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