Several Chuties will be attending the International Retail Design Conference (IRDC). Let us know
if you’ll be there too, and we can schedule a time to catch up. We’ll be stirring up trends that are driving store design and visual merchandising around the world at retail design’s annual meeting of minds.
Wednesday, September 5, 2012
Chute Gerdeman's very own Joanna Felder, VP, Intelligence & Brand Strategy, will take the stage with Ali Wente, VP, Global Sales & Education at H2O Plus, and other industry retail experts to reveal the revolution going on that's as quiet as a cotton ball and as dazzling as a runway smile. Beauty retailing is crafting a dramatically different playing field. From the beautiful new department store world of Lord & Taylor to MAC and Sephora's accessible glamour, to surprising new players in the market, come with us on a Beauty Makeover as we investigate the new ideas, designs, displays and communications that are changing the way this high-profit category goes to market. We'll look at how technology is helping (or not) influence the sale and provide our own 10 Best Ideas we've seen in the last 12 months in the category.
Thursday, September 6, 2012
As the biggest consumer group after the Baby Boomers, Millennials are today's power force in the marketplace. What does this mean for retail design and brand experiences? Put the charts and data aside, and listen as a trio of talented Millenial designers talk about designing retail experiences that connect with this wired generation.
With Chute Gerdeman's President & Chief Creative Director, Brian Shafley, moderating, this panel will include input from Mary Lynn Penner, Senior Designer at Chute Gerdeman, and two more influential young talents, who will be contributing to our lively discussion. We'll look at brands that our panel feels could use a Millennial-Makeover and capture their ideas on what needs to be done. Whether it's design, social media, updating an image, improving communications or service standard, our panel promises to be engaging and emphatic on what keeps Millennials engaged.