Chute Gerdeman Shop in Shops Top 5
The GIST Q&A with Elaine Evans Innovation Spotlight
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CG Grows—Promotions & Additions
New Chuties
We are responding to growing demand for our award-winning strategic branding and design services with two promotions and a new designer!

Elaine Evans has been promoted to Creative Director. After earning her BFA in Visual Communications from Columbus College of Art & Design, Evans began her career at Retail Planning Associates (RPA) before joining Chute Gerdeman in 2006. During her tenure as Senior Designer of Brand Communications, Evans worked with clients such as Art Van, Dunkin’ Donuts, the Exchange (Army Air Force Exchange Service), Giant Eagle, H2O+, Hanesbrands, Kohl’s, OhioHealth, Petco, RadioShack, Shopko, T.J.Maxx and Tween Brands.

Chute Gerdeman’s resident Materials and Trend Specialist, Katie Clements, has been promoted to Senior Designer. She’s involved in all Chute Gerdeman projects providing design support as a materials, trend and color expert. A graduate of Miami University of Ohio, Katie has worked with Bob Evans, C&A Brazil, Champs, Checkers, Danier, Dunkin’ Donuts, the Exchange (AAFES), Hamleys, Hanesbrands, Petco, RadioShack, Ross-Simons, Shopko, and West Marine.

We’ve also welcomed Kate Steinmeyer to our environments team. As Environments Designer, she will work closely with other team members to develop effective and innovative solutions for a diverse array of clients and retail-oriented businesses. She is a graduate of Cleveland Institute of Art and joins CG from Interbrand Design Forum.

Chute Gerdeman’s President & Chief Creative Officer, Brian Shafley said, “As Chute Gerdeman’s client base continues to grow, we are pleased to support that growth with these personnel improvements.”
In Other News...
Not every grand opening of a Chute Gerdeman project is attended by a Prime Minister. This one was. One of our most colorful projects came from a surprising source—the Bahamas Telecommunications Company. The goal was to create a vibrant, local community based expression for its new flagship, BTC Powered by LIME in Nassau [More]
Shop-in-shops offer retailers the magic formula of flexibility, brand-enhancing cachet and the ability to attract new customer segments. The opportunity has never been better for young, entrepreneurial hip brands to find a mainstream home. [More]
Top 5
Summer is finally here and the forecast predicts a hot saturated season—in both colors and climate! We are seeing this trend in fashion, jewelry and home décor, and the hues are vibrant, warm and fun! Nothing brightens a mood faster than a splash of citrus yellow on the walls or radiant tangerine peep-toe pumps. [More]
Gerdeblog, our very own inspirational design and trend blog, is our online platform for observations and points of view. Authored by the creative minds of Chute Gerdeman, Gerdeblog features opinions, attitudes and inspirations for all aspects of the retail, restaurant and cultural sectors. Topics include retail trends, consumer insights, points of view and new building materials, plus the occasional sneak peek into the daily lives of Chute Gerdeman team members. [More]
Q & A
In its continued quest to get inside the creative and business minds at Chute Gerdeman, The Gist sat down with Elaine Evans, our recently promoted Creative Director. Her spirit and passion are evident on the walls that surround her desk, a 3D Pinterest board of creative inspiration: design, icons, shopping bags, graphic inspiration for this ‘print-cess’ of pattern and letterform. A true artist with a refined aesthetic sense, Elaine has influenced many of CG’s most successful projects. [More]
Several Chuties will be attending major upcoming industry events. Check out our calendar and let us know if you'll be attending and would like to meet. [More]
CG News
Several Chute Gerdeman concepts and insights have recently been featured in the press. Read more about Danier, Checkers and insights from experienced Chuties. [More]
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