Chute Gerdeman Promotes Felder, McCoy, and Waite

In announcing three promotions, Brian Shafley, Chute Gerdeman President and Creative Director commented, “Joanna, Cindy, and George are all extremely talented individuals and are integral to Chute Gerdeman’s leadership role in branded retail design. We are honored to have them on our team.”

Joanna Felder has been promoted to Director of Creative Strategy. In this position, Joanna will direct the development of brand positioning, imaging and retail strategies for the company’s diverse client base. With more than 25 years of creative experience, Joanna has worked in brand creative for Victoria’s Secret, The Limited, Banana Republic and Macy’s. Since joining the Chute Gerdeman team, her client list includes Blockbuster, CompUSA, Eddie Bauer, Hanesbrands Inc., Lenscrafters, Red Lobster, Service Corporation International (SCI), and Tween Brands Inc.

Cindy McCoy has been promoted to Program Director. In this position, Cindy serves as a liaison between the company’s clients and the Chute Gerdeman design team, orchestrating details and facilitating the creative process. She balances creative understanding with strong business sense to ensure that the project meets the goals of the client. Her candid, honest approach creates instant rapport with her clients, which include The Blood Connection, C&A Brazil, Marriott Vacation Club International, Tween Brands Inc., Wolverine World Wide, and Wrangler Jeans Co.

George Waite has been promoted to Senior Designer, Graphic Production. Bringing with him a commitment to organization, attention to detail and creative energy, George contributes to design integrity and quality assurance for production projects big and small. Some of the clients George has worked with at Chute Gerdeman include 7-Eleven, C&A Brazil, DeltaSonic, Giant Eagle, Hamleys (UK), LaRosa’s Pizzeria, Lehigh Outfitters, Levi Strauss, M&M’S/MARS, Peterbrooke Chocolatier, Real Living, Thorntons, and United Rentals.

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